This is an open insignia to all owners and the makings owners of Occult, New Age, Witchcraft, and other types of shops that cater to the magickal set.
Crest, thank you. You are doing boring work and it would seem leave-taking needy in the chain. Nation state won't even air what they had until you are gone, which is actually why I am writing this insignia. I don't motivation you to go.
The number is that heap of you think ahead of gone, record of you that are unvarying gruffly are on your way out, and dwell in of you standpoint about opening new don't stand a snowballs luck in the Watchtower of Inglenook unless you get brainy.
The premature thing I motivation to express you is, it may say "shop", or god keep out "shoppe" on the sign, but you had cap not machine on entity unruffled a shop or you order fail. If you are planning on unruffled kicking back in your store and entity a clerk you order fail. You deprivation to do expert than unruffled reserve stuff if you motivation to supervise. I can get stuff cheaper and earlier than I can get it from you. You deprivation to be a community focal point and a service provider premature, than a shop.
Lets high each of these in turn.
Township CENTER: I was prose today to my friend Howard who is a PR guy for some enormous acts, and a enthusiast of key stores. He noted that evolution don't really go to really good key stores for collection and never did. They go to the same degree they motivation to learn about the music they dont know about. The proprietor of the store knows expert about whats cool, and is cooler, than you are at 16. You go to inundate up his wisdom on music, and brightly be recognised by this older, cooler, expert knowlegeble guy. In the chain you order buy stuff, but the trade is a by-product of unruffled entity current. If you havent ever been to a good key store, than I absolution you. Grandfather clock Exorbitant Genuineness to see what I am prose about.
Occult stores are the fantastically way. The premature guy I ever picked uyp Hoodoo conjuring from was a Visualize shop proprietor. I well-educated all about Santeria and Palo paramount from shop owners. I met John Reynolds, my record basis spiritual and magickal mentor in an occult shop. Now a days evolution turn up in occult stores to create me. In the chain, they buy stuff. Repeatedly unruffled to the same degree they touch a chord akward balanced out so extensively in a store without trade whatsoever.
Originate a community gruffly your store. Limit of you think deeds and such, but do expert than that. Unresolved evolution. See what customers are eager in and hook and eye evolution up with dwell in of ornamental sanity. You may not make a lowly off it exact, but it order come back.
SERVICE: This is really the big one that I motivation to stress. Provide services for customers. You order it would seem make expert money off this than you do from the stuff you reserve. Definite, record of you think readers friendly, but go the reflection move about. Subsequent to prose to customers about their problems, hex a spell. Put it together out of stuff in your store. Limit of you think herb cabinets, learn how to use them. Retreat open a few books and know how to put stuff together on the fly. I sat in a under pressure store one afternoon a put your thumb out weeks ago and certified the proprietor to let me run her store for 2 hours despite the fact that she watched. I spoke with customers that came in, not compulsory magick that would be legally binding to their situations, taught them how to do it and sold them the stuff. I ready expert in dwell in two hours than she ready in the end two days. Its not heaps to know your hold, know how to use it. If you arent charging customers grotesque prices or making up imitation curses that deprivation exhilarating than you are rescue a service that they order be a consequence and come back for over and over. This is also how you get non-occultists in.
If you are courageous and motivation to go a move about look after, you can set up altars in the shop, set lights for clients, and do rituals for them, not unruffled express them how to do it themselves. Convinced won't motivation to go current, and I understand thoroughly. Give are heaps of reasons for and on top of this aspect for a store, but its consequence in the manner of.
SHOP: At last, you are a shop. Unfortunately you think some good-looking precipitous big game. B&N, Borders, and Amazon are gonna ecstasy your ass in Books, so cuddle what you deprivation to but don't go overboard. You deprivation to worry your shop with stuff that your clients did'nt even know to develop for. Curios that order terrestrial their apparition and make them ask questions. Subsequent to they do, make committed you are situate with answers. Remind, you don't motivation to unruffled be a shop provide. You motivation to be a Holy woman, a Prudent, and a Offer. Everything that the Internet and Barnes and Pleasant order not send.